What’s in a Blog?
Do Website Blogs really Count these Days?
It’s the middle of 2018, and social media channels have undeniably turned as the primary method of communicating a large audience. A lot cannot help but wonder if there’s still a place at this point in time for blogs? And we’re talking about website blogs, not blogs that are posted on social networking sites. While a lot may initially answer that setting up a blog now is a bad idea, there are a couple of reasons why should think otherwise, and may even convince you to start a blog right now.
First, it is necessary to be present on as many channels as you can. With the competition for your target audience growing tougher every day, it is advisable that you tap as many channels as you can to improve your chances of getting ahead of the game. It’s a good idea to have a strong presence on social media, but it’s also advisable that you remain active on other platforms such as blogs.
Secondly, blogs have some concrete advantages over social media sites. If you are thinking of presenting lengthy texts, it’s not a good idea to post it on social networking sites. Long posts usually do not have a place on social media. Besides, your audience would not really try to search for important information on social media. They are most likely to search on search engines, and then they will be redirected to websites, and one of them may just be your blog.
Third, coming up with a blog is a good online marketing strategy. Content has a huge role to play in digital marketing. And where best to place content but on your site, correct? More specifically, on your blog. Blog posts also fall under long-form content, and where thorough discussion on relevant topics can be done- something that is difficult to do on social media. If your content would be able to entice enough attention, and that people would take their time to read your blog, then your site will more likely gain points, helping you rank better.
Fourth, blogs actually complement social media. While a lot may not see it, blogsites and social media sites work hand-in-hand. Again, there’s an untold limit on how long your posts can be to remain effective. Some have If you make use of social media to tap into your target audience, but you redirect them to content you post on your website blog, then you are doing a successful attempt in making the best of worlds work together.
Finally, maintaining a blog builds up your brand’s credibility. Coming up with regular articles and materials on your field help you become an authority. This also beefs up your brand’s credibility as they set an understanding that you really know what you are talking about and that you are confident in sharing this to everyone.
In light of all the aforementioned reasons, there really is a place for blogs even at this point in time. However, it’s not just about having a blog, it’s about having a blog that has sense, and whose content is worth reading. If you can commit to making your blog a haven of quality content, then yes, there’s no reason why you shouldn’t come up with a website blog today.